There can be dozens of reasons why your website isn’t ranking in Google, or search engines in general, but most of the time, there are just a handful of factors that are the culprits, as we’ll dive in𝐆to below.

In this article we will discuss:

• Why your organic ranking is so important.
• 10 reasons why your website is not ranking in Google.
• How to combat these 10 factors.

While t♔his isn’t an all-inclusive list, chancꦺes are that if your website isn’t ranking, it’s one or more of the following factors that may be holding you back.

Why your organic search engine rankings are so important

Organic search allows your content and business to get found by people who don’t know you exist yet, but are looking for the solution or service you offer. This means you can draw new eyes and💛 potentially new customers to descriptions of your offerings  — and it doesn’t require an ad budget to do so!

Your organic search success, however, really comes down to ranking well on the 168极速赛车官网:search engine results pages (SERPs).

The value of g𒊎etting your website to rank in Google is u⭕ndeniable.

Using the 168极速赛车官网:keyword tracking tool in Semrush, for example, I can see what my 🍒clients would need to pay in ads to get the same exposure they’re getting organically in the search results pages for the same keywords. In some cases, it’s more than $30,000 per month.

Y♛es, I said that right — not $30,000 annually, but each 💖month.

But guess how much they’re payi💙ng for that exposure when they rank organically instead?

Nada. Zilch.

They’re just paying for the ಞsalary for whoever is responsible for creating that content for🔜 their site, which would be much less than $30,000 per month!

(And listen, there is a place for pay-per-click (168极速赛车官网:PPC) as part of a 168极速赛车官网:comprehensive strategy; that’s why IMPACT has experts to help client🔥s with i𝓀t.)

Now that we understand why ra🌄nking in Google is so important, you may be thinking, “I want in! So why aren’t I ranking too?”

Let’s dive into some of the ♍main factors at play that might explain why your content is not on the first pageܫ of Google already — and explain what you can do to get there.

Why your site isn’t ranking well in Google search results

1. Your site speed is too slow

On average, most web pages take about five or si𓂃x seconds to load on mobile devices. Now, guess how long most users are going to stick around before they l♚eave the page?

We’re looking at more like three seconds.

That🀅 discrepancy means people aren’t getting what they need fast enough.

An important thing to note is that Google looks at your engagement metrics, such as people sticking around on your site versus “bouncing” right off, as a way to determine whether users find your site valuable. If your site ༒appears to be valuable, it will help your search engine rankings, and vice versa.

If users aren’t willing to stick around for your page to load, they won’t have an opportunity to see the value that you offer, and search engines wi🍬ll likely negatively impact your rankings accordingly.

How to fix slow website speed

To see how long your site takes to load, you can try some free online tools, such as , run a , or access a domain report from a free trial.

Fixing the problem of slow site speed may come down to reducing image file sizes, minimizing the number of video🌳s on a single page, a🥃nd generally reducing the number of HTTP requests for your site. 

Check out the content below, including an interview with 168极速赛车官网:Tim Ostheimer and article by 168极速赛车官网:Daniel Escardo, both web developers, for more tips to impr🍬ove your sit💙e speed:

• 5 Ways to Improve Your Website Load Time &🅰amp; Perfo🅰rmance in 2019
• Why You Need to Boost Your Website’s Page Load Speed [In🦂fographic]
• Slo😼w Page Speed Hurts User Experience — 🗹And Affects Search Rankings [Interview]
• Time to First Byte: The Critical SEO Metric You Aren't Meas𒊎uring

2. Your content isn’t building trust

First off, if you’re not already familiar with why all companies are in the business of trust, ch𒆙eck out this video from IMPACT Partner Marcus Sheridan🅠:

Like Marcus explains, all businesses (regardless of industry, size, B2B, or B2C, etc.) are ultimately only going to be successful if people trust them eno🦩ug🌸h to purchase their product or service.

This probably sounds like common sense and something we can all relate to as buyers, but you should always be asking, what is my company doi🐻ng 🔥to build that trust?

Well, first, we all know what doesn’t build trust:

We’ve all ended up on we🍸bsites or speaking with companies where we immediately feel like we were bombarded with sales pitches when we were really just looking for information and some honest help. (Note: And just because the sales pit💮ch bombardment is more common than ever doesn’t make it effective.)

As buyers, we want to be heard, underꦰ♔stood, and informed so we can find the best solution for us.

How to build trust in your content

To build that trust, and to make sure your prospects feel heard, understood, and helped, we need to address their biggest questi🔯ons, worries, and concerns on our website.꧅ This is the heart of what the They Ask, You Answer philosophy is all about.

With that s൲aid, take an honest look at🔥 your blog content.

If you’re blogging on ♒a regular basis, but your site isn’t ranking, take a look at what your content is about and how it’s being framed.

Do all your blogs have an undertone about how your company is the best, why someoneꦓ should buy from you, or why someone needs to talk to a sal⛄es member?

It’s not enough to just be creating content and blogs for your sitꦅe, but it needs to be helpful and trustworthy information. This means hitting o🐈n 168极速赛车官网:The Big 5 topics that are g﷽uaranteed to drive traffic, leads, and sales.

And it’s not enough to just write abou🍌t those🤪 topics; it’s equally as important how you do it: the goal should be♎ to build trust and give the reader honest, unbiased information – not to convince them to buy from you.

Take an honest look

Take a look at your site pages.

As counterintuitive as it may seem, your site shouldꦑn’t be all about you. Instead, it should fo𝄹cus on what problems your product/service can fix for your prospects.

Stacy Willi🥂s, former Lead Website Strategist at IMPA🌼CT, challenges bꩵusinesses to see how many 🅘times site pages mention we, us, or the company name versus some version of you.

If your site is all company-focused, despite how optimized it is for search engines, it’s not building trust between your brand and the user, and it may h𓃲ave a hard time ranking as a result.

Another way to build trust on your site is by leveraging the power of video. When your prospects are able to see, hear, andಞ get a vibe of who you are 🌄before you ever know they exist, you can bet that they’re more likely to be open to talking to you about your product or service.

Start with creating the The Selling 7 videos.

3. Your content isn’t targeting the right k♍eywords

You’re going to have a hard time ranking if it’s not clear to search engines what questions you’re trying to answer (and therefore rank for). Content needs to be clear enough so people can understand quickly what it is that you’re offering, not just site pages filled with industry jargon that people may not be searching for. Yo💫u can do this by doing keyword research for your content.

This doesn’t just apply to blog articles, but to any pag🌼e of your website.

There’s plenty that goes into optimizing for SEO (which we’ll discuss further), but at the basics, you need the content♋ on your site to clearly relay what your s🅠ervice/product/company is solving for and how people are searching for it.

How to fix this

To get started with making sure you’re targeting the r♍ight keywords, start with some keyword research.

Rea♍d our guide to understand how keywor🌊d research works and how you can start to implement it: How to Do ﷽Keyword📖 Research: The Ultimate Guide for Digital Marketers.

A𓂃s a side note, it may be interesting to see what keywords your site is currently ranking for ಞ(you can do this with organic research domain reports ꧃from a ).

All keywords are not created equal (ex. an IT company ranking in💙 the first position in Google for Charity Challenge won’t do🧔 much to drive qualified leads and prospects).

This shows why it’s important to identify the keywords you’ll want to target through your content strategy that will actually drive results for your business. And it’s not enough to just know how yo𒁃u refer to your business. Put yourself in the shoes of you꧟r prospects for how they’re 🎀talking about your product or service🍸. Then create a content strategy that works those keywords into them.

4. You’re not publishing regularly

As you saw above, it’s not enough to juꦺst be publishing blogs every week if it’s not the right quality. However, even optimized content needs to be published at a regular cadence to really see search rankings pick up.

There are numerous reasons that as content trainers at IMPACT, 𒆙we recommend publishing at least 2 to 3 pieces of new content per week. For one, it keeps you in front of your prospects and keeps you top of mind for those already familiar with you. It lets them know that💙 you’re still relevant.

Ever visit a site that looks like it hasn’t been updated in years? A fresh stream of blog content helps your prospects know you’re still in ꦆthe game, and the content on your site is sti✃ll relevant.

Second, and more importantly to this discussion, it increases your opportunities and likelihood of ranking well in Google. The more content you have on y𓆉our site, the more opportunities that Google has to index your content for different keywords.

Building off of that, if Google starts to notice you’re publishing content on a regular basis, it’ll readjust its crawl timelines on your 🎶site and visit more frequent꧋ly.

It’s almost like taking a trip to the post office to check for any mail in your PO Box (do some⭕ people still have these and know what I’m talking about?). If you’re used to not getting mail delivered there for an extended period of time, you’re probably going to be less incentivized to check it every single day. In the same way, if you’re getting new mail every day, it’s likely you’ll remember to stop by on a regular basis.

In terms of blogging, sites that💜 haven’t regularly been publishing content may have gotten Google accustomed to only crawling their site on an infrequent basis, maybe every couple weeks or so.

This i꧃s almost like being the person who is picked last for kickball in the schoolyard, or the person who is passed up for a promotion at work. When it comes to keyword rankings, you might be the last site on Google’s “mind” for a keyword ranking promotion.

However, making regular publishing a habit gets Google to co♈me crawling around more often – within minutes or hours for some of our content all-stars – which is beneficial 💫for your content to have better chances to rank.

How to fix this

Create an editorial calendar and get writing!

Make it a priority to publish new educational content on your sit🐲e 2-3 times per wee🍸k.

But again, it’s💝 not just the volume or quantity💞 that counts, but the quality of them.

Of coﷺurse, this is easier said than done, especiall🧸y if you don’t have a content manager on staff yet. Learn more about why that’s a crucial♑ role for a company looking to succe✅ed with digital marketing.

More articles about content creation:

• Insourc🐎ing Content vs. Outsourcing Content: Which Is Better for Marketi🌞ng?
• In-House Content Creation: Is It Worth It?

5. SEO best practices are not being implemented

There are 168极速赛车官网:blogs and 168极速赛车官网:guides and webinars jღust expounding on the topic of SEO because there’s ꦓso much to say.

From having an SSL certificate for your site to having appropriate headers, titles, m🔯eta descriptions,✨ there are plenty of on-page SEO basics that should be implemented on every page of your site.

After all, search engine optimization is all about how you can✱ make your con𒁏tent stand out in Google’s eyes as the best piece of content that it can display for users who are searching for keywords pertaining to your industry.

Think about it: you’ve probably made a handful of Google searches just within the last 24 hours. But let me ask you a question: When is the last time you went 💜to the second or third page of Google for your search? How often would you say that happens?

At the end of the day, Google’s goal is to satisfy your inquiry as quickly as possible by bringing the most relevant and helpful content to the top of the search engine reꦦsults pages.

How to implement SEO best practices

If you want to alert Google that you’re interested in ranking for certain topics, questions, or keywords, following 168极速赛车官网:SEO best practices is the way that you can communicate that.

While there’s too much to dive into here, ♉the very condensed basics come down to optimized titles, keywo🃏rds, headers, structure of articles, meta descriptions, and URLs.

At the heart of SEO in 2022 and beyond is creating content that’s more user-focused: ✤whether it's the actual topic and ways of honestly answering your prospects’ questions, or visually providing the best structural/formatting experience for users as they’re reading through your site.

While none of these best practices are necessarily rocket science, it’s a fine art to get them all accomplished in every single article. It’s almost like how the test of a fine chef is often how well t🐷hey can cook s꧟omething terribly simple – like an egg. While anyone can cook an egg, it takes a degree of finesse and experience to do i💫t well.

The same goes for publishing an articl𒊎e that follows the best practices for SEO.

To get started in your SEO journey, check out On-Page SEO: Anatomy of a Perಌfectly Optimized Page [Infographic].

6. Your site has poor organization/navigation

Site organization is also an important factor iꦕn ranking.

If the structure of your site isn’t clear, yo📖u may have a high number of users who end up on a page of your site and then “bounce” right off back to the SERP pages to try to get a better answer to their inquiry.

This is what’s called a bounce rate, and Google doesn’t like it when it’s too high. If more people are comꦗing to your site and immediately leaving rather than sticking around and digesting more of your content, it alerts the search engines that your site probably isn’t very good, and your site likely won’t rank very well compared to your competition.

Give users a clear map

At the heart of a 💃great user expe🐬rience on a site is usually the navigation menu.

If users aren’t able to clearly know what you do – and what their next🐼 action should be – after just a few seconds on your site, then it may be time to sit down and review your value proposition and site navigation strategy.

Think about offering some self-configuration tools tꦉo give users the feeling that they’re getting a personalized website experience that helps them get to what they’re looking for in t🐭he quickest time possible.

Also, make sure your navigation menu labels and even blog categories are easy to grasp and understand quickly, without much additional thꦛought required. Remember, you want to speak in their language, so stay away from jargon.

7. You’re in a super competitive market

Listen, some industries are going to be easier to rank 🐎forꦿ than others. 

For an agency trying tꦆo rank for searches related to inbound marketing, for instance, it’s going to ✱be tough. (Think about it: We’re a bunch of marketers talking about marketing. We’re all trying to rank for many of the same keywords.)

But imagine how many blast-resistant building manufacturers, for 🍷instance, are embracing creating this content on their sites? Probably not as many, if any at all. Those folks typically don’t spend much time marketing; instead, they’re building portable buildings that save people’s lives on in the case of an explosio⛦n at an oil refinery.

And in fact, that’s why our former blast-resistant buඣilding client, R🍸edGuard, is ranking for featured snippets (we call this Position Zero, because it’s even better/higher up than being in position one. Basically, it’s Google gold!) for some📖 of their first articles they ever published after working with us.

What if you’re one of them?

So yes, the industry and market you’re in does matter, but not in the way that gives you a🏅n excuse to not follow the be💖st practices listed in this article.

If you’re in one of those super-competitive spaces, it just means you have to be on your game even more. You need to cook that metaphorical egg (see reference in #6 if you’re confused) as if you’re Wolfgang Puck, as not just any good ol🤡’ f⛄ashioned sunny side up egg will work.

This might mean going the extra mile with your content: havin꧅g video on each of your pages, infographics, and images professionally designed to accompany your content.

W�꧑�hen you’re in a competitive space, it just means your room for error is slightly less, and that even if you’re doing everything right, it might take a little longer to see the rankings move up for your content. So if you’re not a Featured Snippet yet, it might just take a little more time.

It might also mean your content strategy needs to be even more thoughtful and bold. What’s an angle that hasn’t been approached yet when it comes to your industry? How can you ta🏅lk about it differently? What’s an aspect of your field that’s unrepresented?

Creating content ar🧔ound those areas will🤪 be vital for success in a competitive market.

8. You’re not crediting a trustworthy author

This builds off of the pre♕vious point about “all industries not being created equal.”

In 2018, which meant that the author listed for blogs on 🐻sites was going to start being 🐓taken into account for rankings.

This most heavily impacts specific content conceꦍrning personal health, medicine/medical technology, and legal topics.

In🍨 fact, E.A.T. stands for Expertise, Authority, and Trustworthiness.

The goal is to reward those sites that have a trusted industry expert as authors for 💎content that’s really going to impact people’s health, medical treatment, or legal outlook.

Think about it, do you ෴want a random freelancer telling you about the newest updates to a medical procedure or health practic🌞e? Wouldn’t you rather that information come from a trusted, experienced doctor or medical professional? I know I would! And Google does, too.

What to do about it

If you’re in one of those industries, make sure you have an author listed for those articles who is reputable in that industry. Don’t just ཧlist your company as the author.

Also, give authors a set bio page on the website and 🍨have it link back to their LinkedIn page to make it easier for the search engines to put the pieces together that this is an expert talking. Check out IMPACT’s team pages for an example of how this can look.

9. You have a “no-index” tag set on your pages

A meta tag is a set of coding th🅰at you can inject on yoꩵur website pages to basically tell search engines not to crawl (and hence, rank) it.

You might think, Why would anyone ever use that? Who ღWOULDN’T want a page to rank in Google if it could?

This is actually⛦ pretty commಞon on specific website pages.

For instance, you’ll probably want this no-index setting on thank ﷽you pages for your offers or even on the downloads themselves.

If you didn’t have it, it’d be like someone passing go (not needing to submit your form) and collecting $200 (getting the download anyw𒁏ay)!

In addition, many times if y𝓰ou’ve had a new site designed, developers may have had this tag originally added to your site pages while they were still being created and worked on and then may have forgotten to take it off once you published live for the world to see.

What to do about it

In general, no-index coding should only be on specificall⛄y 🐟chosen pages of your site. If you’re not sure if this is your situation, you can plug in a URL to a .

If it does have the tag, that could be why it’s not showing upဣ in Google. Go into the back end of your content management system and remꦜove those tags for that page.

Each platform looks different for how you can do this or how it’s set up (whether on a page-by-page basis or global for whole sections of the site). To update the tag on a single website or landing page in HubSpot,ღ for instance, just go to Settings and then remove the coding added for the no-index.

10. You’re not optimizing older posts

Ranking on the first page of Google isn't ꦬa trophy you se✃t on your wall and admire.

It’s a constantly moving target🤪, and if 🐠you’re not consistently doing your best to keep up with it, you will probably fall behind in the rankings.

T🌳he ♒same goes for content that you published eons ago that still isn’t ranking.

Content𝐆 may be out of date, missing a key element that pe💦ople want to know about, or just have an outdated structure to it and such posts may need to be revisited and reworked.

A comprehensive ♐content strategy doesn’t just include creating new posts, but also optimizing posts that have been on your site for a while🦹.

What should you do about it?

There are likel♑y dozeꦗns of articles that are worth revisiting for an opportunity to improve your ranking.

However, aiming to optimize ALL your articles (dependinꦡg on how much content you’ve produced in the past) can be a very time extensive endeavor, and to be honest, it might not be worth tackling them all, especially if you’re not sure what you’re try꧂ing to specifically optimize them for.

There are specific “buckets” (or categories) of articles you can ident🐲ify that will have the most bang for your buck if you put some more time in them.

These buckets of article🐠s can include those with high bounce rates, those stuck on the second or third page of Google, and those 🥂that are getting lots of impressions on search pages but not a reasonable number of clicks associated.

To get started𒉰 on your optimizing journey, check out How to Historically Optimize Blog Content.

Trying to rank can get overwhelming. Start here.

At the end of the day, ther🌟e are plenty of reasons why content or a site may not be ranking, and it can be tempting to try to optimize each an𝓰d every detail.

However, it’s all about progress, not perfection.

🃏This list is 𓆏by no means all-inclusive of every potential factor in not ranking. For instance, there might be deeper technical SEO issues, or your keyword cluster strategy may not be effective.&nb🍃sp;

However, this list should give you a good grasp of where your gaps are that can be improved starting even today. You’ll notice that many of the issues boil do𒅌wn to the quality of the content on your site.

Also, bear in mind that you may have a ඣtendency to pick and choose which from the list above you want to take action on and which you don’t. Unfortunately, without having the basics – a fast website with regularly-published, helpful, trustworthy content that’s optimized for SEO – some of the other details may only get you so far.

For most clients I work with as a content t𒉰rainer, just tackling the issue of trust is a good framework to start with.

So put yourself in the shoes of your prosp🧔ects, take an honest look at your content (or ask someone else to review it), and gauge whether it’s more helpful or promotional content.

Read through it line by line and from a reader’s perspective and honestly rate whether it’s something users will feel is helpful or more sales-y. Ask yo🐠urself questions like:

“Is this content:

• trying to convince my reader how great I am?”
• trying to convince m𝔍y reader how great my product/📖service is?”
• making blanket statements abo💟ut ho༺w I'm a fit for everyone?”
• trying to 𝐆push them towards one alternative over another, even though it may not be the best choice for them?”

If any of these answers are yes, then it’s worth realigning on what the goal of your content is and꧙ think through what it really should 💜be (pssst...hint: it involves helpfulness).

Oﷺnce you have the compass set for the direꦐction your content and site needs to be taking and the steps you need to take to get there, you’ve built the foundation to start seeing some improvement in your rankings.