These days you can’t make your way through marketing bl🀅ogs without coming across a post te♕lling you to incorporate video into your sales and marketing strategy.

What's more, new platfo🐻rms and tools seem to emerge we🀅ekly that promise to make the video production process easier. Not to mention the quality cameras that most of us carry in our pocket or purse.

But while we all know video is iꦚmportant, we still might not know exactly where to start. 

How do you convince the powers inside your organization that investing in video is worthwhile? More importantly, what kinds of videos should you be creating and how are they going to impact your bottom line?

168极速赛车官网:I’m so glad you asked. In this article, we wiဣ🐓ll:

• Introduce you to The Selling 7 — the seven videos guaranteed to deliver marketing and sales results
• Share examples of each type of video 
• Explain you how to get started with creating The Selling 7

First things first, what is The Selling 7? 

All too often, businesses think they know just what they need when it comes to video: A nice "About Us" video to live on their homepa🌳ge that will resonate with customers and bring in leads.

168极速赛车官网:Not so fast.

While an "About Us" video can be tempting, th꧑ere are other ways you ꦇcan better spend your video dollars. 

168极速赛车官✃网:What follows is wha𝐆t we call The Selling 7.

The Selling 7 are the seven videos most likely to get marketing and sales results and bring in revenue, as proven through our Endless Customers System™ 

They are also the videos we've found t⭕o most effectively shorten the sales cycle by allow🌄ing prospects to navigate more of the process through video. 

These seven types of videos are:

1. Cost and Pricing Videos that clarify how pricing works
2. 80% Videos that answer frequently asked questions about a product or service
3. Product/Service Videos that describe your product or service and establish who is/is not a good fit for them
4. Landing Page Videos that increase conversion rates by setting expectations and communicating the value
5. Customer Journey Videos that show how products and services have been successful for others in the real world, thereby establishing social proof
6. Bio Videos that introduce your team and establish trust faster with a prospect
7. Claims We Make Videos that prove what you say about who you are and what you sell are true by showing it. 

168极速赛车官网:We’ve seen firsthand how these videos traꦯnsform sales conversations. Now, let's go into more detail of each type of video and see some examples. 

1. Cost and Pricing Videos

When you’re on a website, looking for information about cost and price but you can’t find the information you’re looking for, what’🎃s th🔯e emotion you experience? 

Frustration?

And in that moment o♒f frustration, what do you do? Keep digging on that website? Pick up the phone and call?

Not likely.

You’re probabl🥂y going to keep looking until you find a website or a company that is willing to tell you what you need to know. And, generally speaking, when you find that compa♉ny, they get your business or at least first contact.

And if this is 🌱how you and I act, is it possible that your pro𝐆spects feel the same way?

If we wan🍷t to earn the trust of our buyers, we can’t be scared of tipping off competitors, scaring away customers, or saying our solution is “too customi🥀zed.”

The competitors already likely know how you do your pricing, customers are scared away 168极速赛车官网:when you don’t talk about price, and of course, your solution is customized. That’s why we ha𝔉ve to be willing to discuss the factors of cost.

Here🦩’s an example from IMPACT client Bill Ragan Roofing🌃:

A company that candidly addresses cost upfront immediately wins the trust of its aud🌸ience♑. 

2. 80% Videos

On average, every salesperson answers 5-10 of the same questions in every meet﷽ing.

They have their answers rehearsed and somౠetimes even scripted. They can recite them in their sleꦓep, and honestly, they’re probably tired of having to answer them all the time.

Enter the 80% video. 

80% videos are those that answer the most common questio🦂ns all of your prospects ask (and proactively answer a few they haven’t thought of).

You can record just one vꩲideo and send it to all of your prospects before your connect calls so you can go intoꦇ your conversation ready to get to the nitty-gritty and not waste so much time answering the same old questions.

Here’s an example from IMPA꧅CT cli✱ent Fire & Ice:

Ima൩gine how much more productive a sales conversation would be afte🐎r a video like this.

3. Product/Service Videos

There’s no faster way to communicate the value proposition of a specific product or service t𓄧han through video.

On the product and service pages of your website, you should address most of the key questions buyers have during the buying process. Each of these pages should include a video, typically under five minu꧟tes, that helps answer the question, “But is it right for me?”

Creating this type of video successfully depends on followin꧂g the Law of the Coin: You must be genuine and upfront about both sides of the “good-fit” and “bad-fit” conve꧅rsation.

Many companies claim to have great product/service page videos, but too often, they’ve simply made pitch videos that focus only on the positives. A true product and service fit video should be balanced, addressing both the advantages and limitations, to ensܫure it resonates with the right buyers.

Here’s an example of a Product/Service Video from IMPACT clien♎t, ꧅Intelligent Technical Solutions:

4. Landing Page Videos

Any page that has a form should have a video.

Think about it: Right before you fill out a form and hand over your contact information, you have quest🦹ions and doubts.

You’re wondering, "Should I fill outౠ this form? These people are probably going to contact me, sending a million emails, or maybe even selling my perಌsonal information…”

Landing page videos can h🔯elp address those fears and build trust.

These videos help the landing page visitor realize it’s in their interest to share their info 🌺with your company since they provide a passive engagement medium where visitors can experience your message with very little effort.

They need to be reassured you’re🌄 not some evil corporation who’s going to send them annoyꦑing emails and call them 14 times a day. 

Here’𝐆sღ an example from IMPACT client EW Motion Therapy. )This example is best seen  

With your fears addressed, you're more likely to fill out thಌe form. (And you've gotten to know more about the company in the meantime!)

5. Customer Journey Videos

Everyone knows having social proof on your website🀅 is a must.

Hav🌳ing a quote, name, and even photo has become a standard practice. So, how can you sta♒nd out?

How are you differentiating from your competitors already parading out their happy customers with quotes and names?

One way to g🅰et ahead of the pack is by putting your best🍃 customers on video.

Not only will they be totally honored when you tell them they’re one of your most impressive clients and you want to feature them in your marketing, but they'🐭ll also be smart enough to realize it’s pretty much free marketing for them and their brand as well.

Not only will having these videos help you close more busiꦦness, but it’ll♑ strengthen your bond with your most important client relationships at the same time.

Here’s an example from💞 IMPACT client, 🌸Lamont Bros.:

6. Bio Videos

One of the biggest reasons why video is such a powerful tool is it allows your prospects to s✃ee, hear, and know you before you actually me🦹et. 

With an employee bio video, people can see your fa꧒ce, and learn to reco🅠gnize your voice, mannerisms, and energy.

It allows them to build familiarity and trust with your ꦕbrand and especially your people, which is why emploꦉyee bio videos are so effective.

Employee bio videos ඣare exactly what they sound like: short videos where your team speak🐈s directly to the camera and introduces themselves.

Start with your people in customer, or client-facing, roles. Once you have the videos recorded, put them in y♓our employee’s email signatures or even your website. You’ll be surprised how many views they get.

Here’s an exam๊ple from IMPACT client Neumann Monson:

A video like this helps prospects feel like they know 💫a company before they actually get on🍸 a call or go into a sales meeting.

7. Claims We Make Videos

How many claims do you make that your competitors also make? Things like, “our people are the best” or “our customer ser🐓vice is world-class.”

How are you backing up those claims? How are you differentiating yourself from your competition who make the very same statements?

At the end of the day, words aren’t e💎nough. It’s just noise until you show it. One of the most effective ways to show it today is with a "Claims We Make" video✤.

Make a list o💖f the claims you make, and see how many you ca🐼n show to your audience.

How can you demonstrate you’re not just making claims in the interest of self-promotion? How can you show you back up your claims with examples?

Anything you can do to demonstrate your value will go a l🥀ong way towards building trust.

And here’s a final example from Service Thread:

Getting started with The Selling 7

Video🍨 is a fundamental piece of any marketing strategy, and will be for the foreseeablꦛe future. 

These seven examples of marketing and sales videos can help take you from,ᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚ “I want to invest in more video” to “I’m going to invest in these kinds of videos.”

Are you still feeling unsure about how to get videos like these created and into your sales and marketing? We help businesses like yours make video a part of their culture using the 168极速赛车官网:Endless Customers System™.