If you’re a business owner or lead a sales or marketing team, chances are you already know that video is the present anꦡd future of marketing🎃.

Many well-meaning companies turn to third-party video production agencies to help them create marketing videos, thinking it’s too expensive or complicated to produce video in-house. Filming and editing high-quality videos can be intimidating, and you might n☂ot have the tools or skills to do so.

If this sounds like something 🎉you’ve struggled to get past with your team,💦 you’re certainly not alone — but before you hire that agency, you should consider the potential disadvantages of doing so.

IMPACT has worked with hundreds of businesses to help them bring video creation in-house. And, as a result, our clients have seen 168极速赛车官网:incredible inbound marketing results.

We’ve also worked with third parties, so we often💫 get asked why producing video via an agency is suc✅h a bad idea.

In this article, we’re goinꦜg to explain the answer to this question, includingও:

• 4 common problems businesses face when working with a video production agency
• Reasons you should consider in-house video instead

This way, as you create more video content to grow your business, you 💙know what to expect and can get ahead of ꧋the game.

Here’s what to know.

4 reasons not to work with a third-party video production agency

While most businesses that hire a video production agency imagine the agency will take care of everything and make the video production process a breeze, thi𝐆s isn’t typically the case.

Though there are video marketing agencies out there that can create high-quality work, we’ve found that there are specific issues that often arise in the process that make insourcing 𒀰a better option. 

Here’s what to con♓sider before you opt for an outsourced video marketing c🐈ampaign.

1. Long creation process

This is something you may run into with a prod꧃uction c⛎ompany of any size.

There’s an estimated timeframe from when a client makes initial contact with a video production agency to when the fina💖l product is delivered (and everyo꧙ne is popping bottles and high-fiving).

However, that estimated timeframe is likely longer than you think, for many reasons.

For one, the planning and pre-production process usually begins with o🌌ne perso🔯n acting as the contact for the production agency.

If pre-producti💧on is done sufficiently to ensure a deliverable schedule that’s properly aligned with your expectations, then there are usually a🌳nywhere from 3-6 meetings that need to take place.

These meetings are usually scheduled weeks apart and require much more prep work on your part, including example videos, creative asset gathering/sharin𒐪g, internal coordinating, and decision-making about who will be a part of the video.

Then, even a𒉰fter pre-production and the production itself takes place, you’re on to the las💝t stage of the creation process, which is almost always the bottleneck at every production agency: post-production and editing.

Many editors are consistently backlogged with other projects since it takes the longest time, relꦗative to every other stage.

Editing also often requires a minimum of 2-3 revisions. The back and forth communication between you and the agency via email or Basecamp🌜 is sometimes several weeks more of time and effort.

And let's face it, you have people in your organization who need to approve the video as well. Thenꦓ you’re tracking down your own people, trying to get feedback on each draft.

This long timeline can delay initia💝tives or other campaigns that rely on the content.

It also mea🎐ns that your team cannot create agile content that responds quickly to news or updates.

The last thing you want is to start pre-prod🦩uction for a video that’s obsolete by the time you🐽 actually get it out.

With all of this in mind, quality agencies, small or large, must often be contacted 6 months at a minimum prior to when the final video is needed.

It also requires you and your organization to do much of the heavy lifting as far as planning and communic🌟ation go.

This brings us to a related problem…

2. Videos don't speak to your audience

No one wants to feel like they’re rushing their project just to hit a deadline. You want a perfect deliverabl🌸e, not a “this is all we had t🐽ime for” video.

The challenge with video production agencies i♔s that you only have a certain amount of pre-production time allotted to define your goals.

Agencies of all sizes likely have multiple client projects they’re juggling at once. So, they will likely have to limit the amount of time spent in pre-production undersꦗtanding your objectives and vision. This could lead to deliverables that only partially fulfill expectations.

This means they're more likely to rely on templates and formats they've used before. The problem is, even if this approac💞h yields a beautiful video, it might not resonate with your audience and actually move the sales needle. You'll end up with something🅰 that looks and feels similar to everything else out there. 

3. You end up with the wrong kind of videos

You want to produce videos that have an immediate impact on your sales. We call these videos 168极速赛车官网:The Selling 7. 

When you rely on a third-party video production company to create these videos instead of 168极速赛车官网:hiring an in-house videographer, these videos can take much longer to create. Furthermore, since the video production company doesn’t know your business as you do, it is even more difficult to create videos that tru🌊ly♑ resonate with your buyers. 

The solution?

Generally speaking, this means that you should be allocating ample ꦐtime with your internal team to define exactly what you want so you can relay that to your production agency.

If you want a video to look, feel, and accomplish what you’re🥃 hoping it will, it’s more dependent on your team to articulate those variables than it is for the production team to extract them from you.

Don’t get m♌e wrong, the success of video planning and pre-production is not solely on your shoulders as the client.

However, I believe it’s i🐈mportant for clients of video agencies to recognize that this burden is again more on the client than the agency, especially when the client acknowledges that the agency’s scope is small and spread across multiple projects at once.

This is why we always recommend our clients 168极速赛车官网:hire an in-house videographer. With a videographer embedded in your team, you will never have to wait for an agency to create and dᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚeliver your videos. You will have someone there who is constantly creating this content for your business.

Just keep in mind that while an in-house videographer is getting started, there is going to be a learning curve and they will need time to get to know your brand. Your videos won’t be perfect right away, but with the right videographer in your company, you can expect them to be producing two to three videos per week — compared to the months it can take for an agency to complete just one ꦯvideo.

You don’t want to be spending money on a third-party video that will take much longer to com🅠plete and is doomed to be ineffective from the start.

4. Changing talent pool

How do you know that your team is experienc𓆉ed not only with the gear, but also with each other?

It’s very common for agencies, especially smaller ones, to fill the additional hands required on a shoot with freelance video professionals (which can be a detriment ♔to your video success — more on this later). Small agencies commonly do this, particularly when the agency is not local to your 🍒business.

If your company is asking the agency to travel for production, it’s more cost-effe🥃ctive for the agency to hire local freelancers rather than fly a s♕econd cameraperson out with them.

Freelancers can keep costs low for the agency — and also for you — but problems 𝄹⛦arise when the contracted team members producing your content have different experience levels.

Freelancers🦩 are typically chosen based on convenience, availability, and cost lo▨ng before the level of team compatibility is considered.

This sets up a quality variability that you don’t want to show through on your end deliverable, particularly if you’ve made multiple projects with the same agency. You will want the same hands working on your content to maintain consistency across creativity and expertise.

The same can be said if the 🎶crew working on your project hasn’t collaborated before.

There’s a real collaborative rhythm required on a shoot to make near-perfect content, and that rhythm requires a serious level of understanding and gelling between ꦡall involved.

It’s important to ask if the agency ha𝓀s worked with the freelancer(s) in the past, and how often. Ask for example footage that was created by the same team so you know what to exﷺpect.

Otherwise, you’re going🌸 to feel like the agency is acting as the “middleman” between you a༺nd the local freelancers for hire.

If you had someone in-hoꦺuse, however, who was dedicated to sharing information about your business — who was part of revenue team meetings and owning the process from start to finish — this wouldn’t be an issue.

5. High cost per video

When you combine bot🍸h the time and money investment required to create each video withꦰ an agency, you’re looking at a big-ticket cost no matter how you cut the cake. You need to pay for another company to hire a crew and purchase or rent equipment.

The cost of using an agency a few times each year can be equivalent to hiring an effective videographer in-house (starting at roughly $55,000 salary plus benefits), but minus 🅠the flexibility.

Every organization wants to save money, and you might think that outsourcing your video production is a way to do so, but as you can see, if your business is planning to make video a regular part of its content mar🤡keting efforts (or even just check the boxes with The Selling 7), the costs can add up quickly.

So, should you outsource video production?

After years of working with hundreds of clients — and at one time even doing the video production agency work ourselves — we can tell you that time and time again, our clients earn the biggest ROI when they embrace a culture of producing video in-house.

The reason? 

No one knows your company, your vision, and your goals better than your own team.

To get the best possible results with your video marketing strategy, you must 168极速赛车官网:hire a full-time videographer to own your business’꧑s video production process. Otherwise, you’ll be spending far too much for a deliverable that barely makes a dif🎶ference to your bottom line.

You might be thinking, “Why would my business need a full-time videographer? The🍌re’s no way we need someone working ✅on this 40 hours per week.”

But the truth is, ou🧜r clients would tell you that it's worth it. The videographer's i🔯mpact on your sales and marketing numbers can be significant.

Sure there are challenges to hiring in-house, such as some of our clients who get in their own💫 way by striving for perfection, when they should just start publishing. Others don’t explain why they’re hiring a videographer to the rest of the team, and buy-in is lacking.

Even so, our clients would tell🌌ℱ you the results speak for themselves.

Of coursꦜe, there may be instances where you want to outsource for a one-off video, but if video content is going to be a staple of your strategy, in-house is the way to go. 

Grow your business with video in-house

We’ve helped hundreds of B2B and B2C businesses like yours create winning vidꦦeo strategies that build trust with prospects and enable sales teams to sell bett🌼er than ever.

The best part is this grow🔯th can happen for you in🔜 months — not years.

Once you have the right person in place, creating lot𝓀s of videos for your small business will be a piece of cake. You will be amazed at the dramatic increase in traffic, leads, and sales — and wonder 🍎why on earth you didn’t hire an in-house video production team sooner.