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AI Success: How Building♒ a Custom GPT Saved Me 20 Hours a𒁏 Week

Jan 10, 2024
For me, it was sometime last year when AI went from plaything to serious work assistant. Up to that point, I was mostly using ChatGPT to do silly stuff. You know, write a limerick about bagel toppings and that sort of thing.
But then I took the plunge and started using it for any🐲thing I could. My skepticism evaporate🍷d and I became an AI evangelist.
I now believe that we can use AI to solve almost any business problem in front of us, assuming we come to it with the right mindset.
For me, I knew I had ✱a problem. Well, not a problem exactly, but a very time-consuming aspect of my job that was eating up bigger and bigger chunks of my calendar each week.
So, I set out to use♊ AI to solve it. Below, I’ll walk you through exactly what I did, what I learned, and how the results turned out.
My Problem: Content review was eating up too much time
At IMPACT, we provide marketing training to our clients. We often work with successful SMBs that want to build trust with their audiences but are suspicious of hiring an age𒁃ncy✱ to speak for them.
We teach them to produce content for thei🌳r ideal buyers.
As a content trainer, I oversee a lot of this work, and I review a toꦕn of content. So, when a company writes a new blog article or shoots a new video, they send it over to me so I can make sure it’s checking all the boxes.
Is it following SEO best practices?
Is it formatted properly?
Are there any spelling or grammar errors?
As a former teacher, this work is right up my alley. It’s like I’m grading essa🥂ys all over again.
This work is time-consuming, though. On average, it takes me about 20 minutes to review a single piece of content. And let’s be honest, 20 minutes is never really 20 minutes because the communication on either side tends to ad♔d up. 🍃;
At any given time, 168极速赛车官网:I’m working with 15 or more clients. We advise our clients to produce three new pieces of written content ea🌞ch week. You can start to see the problem.
What’s more, we promise to review each piece of content and return🍨 it within 48 hours.
This all adds up to a bottleneck. Lots of content, high demand, and a quick turnaround, all the while wanting to maintain tꦚhe high standards that IMPACT is known and valued for.
My Solution: An AI-powered content review bot
I had played around with some APIs in Chat GPT, but I found them clunky and difficult to implement. But then . My thought was this: Could I build my own GPT bot to do the initial article review for my clients? Could I gene💃rate something that was accessible through a single link? Could this possibly be the answer?
I didn’t want to take myself entirely out of thꦦe loop, but if the bot could do some of the heavy lifting, I could tame my workload and get fe😼edback to my clients instantaneously.
Building my custom GPT
First off, you can only cr🦋eate custom GPTs if you are working in ChatGPT-4, which costs $20 per month.🌸 (The free version is ChatGPT-3.5, which is less advanced and, frankly, less useful.)
From𒀰 the home screen, sign in as you normally would.
Then, go to the upper left to “Explore”.
From there, you’ll get into a screen that lets you co♊nfigure a custom GPT.
Click the button to create a new GPT.
From there, you’ll get to a screen that allows you to configur🧔e the back-end of your new bot. It looks like this:
The builder program will walk you through the process🌞, asking 𝔍specific questions about the purpose of what you’re looking to accomplish.
This is pretty easy and pretty intuit﷽ive, but remember, the clearer you are, the more information you give, the better the output.
In my case, I explained exactly what I wanted the bot to do, and what the process would look like. Specifically, I said that a user would be pasting in the text from a document, and I 🌳wanted it to look for certain things in every draft.
But, as th🐓e goal of this bot is teac🎀hing, not just fixing, I instructed it to ask questions in a Socratic method instead of just making corrections. That way, the users could interact with the bot and improve their skills — rather than relying on the bot to do the work for them.
♛Then, in the “Knowledge” section I added a bunch of examples of feedback I’d given on drafts in the past. I included comments, corrections, and 🎶questions so the bot could mimic my tone and style when giving feedback.
At this point, my bot was rea꧂dy for testing.
I gave clear instructions an෴d then I shared it with a few clients who already knew me and my style really wellꦜ.
The Results: Streamlined feedback and more time for human connection
And with that, I released my GPT into the wild. Well, not really. Just like with a Google Doc, you can make your GPT private, public, or somewhere in between. I chose somewhere in between. I made it so anyone with the link coulꦬd use it, but I was judicious about who got the link.
At first, I shared it with some𝔍 colleagues and clients. And I kept stress-testing it myself.
The people who used it gave me feedback — and the bot got smarter each time it 💝was used.
Using a beta testing model with this GPT was crucial to its eventual success, and I would recommend this process to anyone who is building a custom GPT. By exposing the bot to various communication styles, writing samples, questions, and clarifications🌺 — the bot was able to better define what was needed for a varied audience.
I took all of the feedback from that initial testing group, further refined the back-end instructཧions, and then turned the bot out to the rest of our tr🌱ainers here at Impact to repeat that process.
Over the next few weeks we ran into multiple issues, whi൲ch we expectꦛed:
- The bot occasionally gave confusing or contradicting directions.
- It sometimes gave clients the answer instead of helping them learn it themselves.
- Once or twice it even bugged out and wouldn’t work at all.
But we kept refining the instructions an🃏d improving the performance.
Remember, AI doesn’t replace humans, it enhances them
When I start working with a new client, I want to build a relationship based on trust. I need my clients to know that I’m there to guide them. Therefore, I wouldn’t throw my GPT at ꦓt🍎hem right after kickoff.
In those earl♉y meetings, the human touch is vital.
But as we settle into a cadence, the GPT can be another ‘teacher’ they int🍸eract with. The bot provides instant feedback,🐻 and they can go back and forth with questions. If the bot says the article’s introduction needs to pose a stronger question, the writer can try a few out and get feedback in real time.
Then, they 🐽can come to me with higher-level questions or if they need fu🅘rther guidance.
So far, reviews have been positive. Collectively, our entire species is figuring out how to interact with AI, and I think people are willing to jump🐻 in, try something out, ꧟and be open-minded.
What used to take me 20-25 hours per week, has now gone down closer to 5 or 10 hours. Some weeks I’ve skated by with🙈 even less — though not all the time. It’s still very important to me that our clients have that human interaction.
Now it’s your turn
In a recent article, my colleague Chris Duprey shared four principles𒊎 he uses to guide his AI exploration. He adapted these from Wharton Professor :
- Use AI for everything you can. Tools are proliferating. New ones come out every day. We should always be on the lookout for novel ways to utilize AI’s power.
- Be the human in the loop. AI has astonishing abilities — and sobering limitations. It is not a human with judgment and character. You need to keep humanity in whatever you’re doing.
- Treat the AI like a human and tell it who it is. AI can be whoever you want it to be, but only if you’re clear. The better the input, the better the output.
- Remember, the AI you’re using today will be the most rudimentary AI you ever use. Things are advancing so quickly that what’s new today will be outdated in a few months. New capabilities are always emerging
I kept these in mind when I was experimenting, and Iꦏ advise you to do the same. What current challenge can you use AI to s🉐olve? What new tools can you explore?
If you’re a business owner, how can you build a healthy AI culture at your organization that rewards exploration and experimentation?  🔜;
If you’re concerned that you’re sitting on the sidelines of the AI revolution, talk to the team at IMPACT. We sift through the hype and the fearmongering to empower teams to come together and use te♋chnology in a productive and ethical way.
To learn more, 168极速赛车官网:check out our AI Mastery page.


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