AI is absolutely blowing up, but here's💜 the thing. Tools like HubSpot are now in꧃fusing AI technology directly in their portals. So if you're൩ already living and breat🥂hing in HubSpot, AI is just naturally part of the package. You can actually leverage AI functionality

directly for content generation, directly for co🐠ntent translation or content remixing, all within the same app.

That is amazing. I think we need to dive into it.

Let's get into it.

All right.

Welcome back to Endless Customers. My name is Alex Winter and today I'𓆏m joined by Jess Palmieri, our director of HubSpot training.

Jess, welcome back to the show. Thanks, Alex.

How's it been? It's been good. It's been really good. It's finally warming up here in Connecticut. I know. It was over 70 degrees this morning.

I was like ready for summertime.

Yes. And things are heating up over on the HubSp🐭ot𒀰 side

so I'm really excited to be talking to you🐲 today. ܫYes well played they are heating up we got a lot to talk a♒bout the🌳re's a lot of new updates yes you were ꦚtelling me earlier we didn't want we're like let's record this before w♛e get too into the weeds so let's get right into it and start 🐟talking about what HubSpot has rolled out i🌠n the past month and what you're what you're most excited about what's really chang📖ed from the last time we spoke to today. Exac🅺tly

I mean Aꦬlex it has been wild and crazy over in HubSpotland because in April, they released what they called their Spring Spotlight,☂ which was over 100 different product updates💧 across their entire tool. All different hubs got so🔜me love, but one of the hubs that was most impactful, most exciting was this new pr༒oduct called Content Hub. Have you heard of it?

I've hearꦗd of it only because at Impact Live, you talked a little bit about it. So I did get a little bit of a preview, but for everyone out there thatꦉ hasn't heard ▨about it, what is Content Hub?

So when you think of Content Hub, it's sort of their re🦄invention of what used to be ꦫcalled CMS Hub. So CMS stands for Content Management System. It's sort of a old school term for where do you host ♊your conꦜtent, your website content on the internet. So in the past, it wa🎉s sort of the redhead stepchild of the HubSp🐷ot tools.

It was so🍌mething that was tried and true and a really great place for marketer𝕴s that wanted to have everything all in one system, their marke🅺ting, sales, service, and of course, their website hosted on HubSpot. But it hadn't really had a reinvention in a very long time.

So with the Spring Spotlight, they brought 🍸forth this new product c🥃all💦ed Content Hub, which really focuses on the best𒉰 elements that CMS Hub had to offer with all of the different website hosting tools, but it also infuꦚses all of that great functionality with new AI tools that makes creating content that much easier, that much smarter, and really provides the end user, the 😼marketer, with some really♋ great functionality that just isn't available anywhere else in the marketplace.

Yeah, that's amazing.

And AI is such a hot topic right now. It is. For people to be able to integrate these new tools to make their jobs൩ easier, faster, all those things is really important.

I mean, AI is here to stay. Let's just get that out of the way right now.

For sure.

That AI isn't going anywhere. But as someone who in the past has been like, another thing to leaඣrn, 🏅another tool to dive into, another, you know, process t♉o incorporate into my day to day activities, I myselꦯf have been a little bit intimidated about, you know, how do I make time for this? But the way that I found AI to rea﷽lly streamline a lot of my

processes is when AI has been infused into the tools that I'm already us♛ing on a day-to-day basis. So for a lot of our listeners and a lot ofಌ people viewing this on YouTube orಞ whatever channel they're currently interacting with this content on, you can see that on a day-t🎀o-day basis you have certain tools that you're logging into to really get your jobs d♈one. And for me, as a HubSpot trainer, that tool for me is HubSpot.🥂 I log into HubSpot so many times per day.

You live in there.

I do, I live in HubSpot on a day-to-day basis. So when you put the AI functionality direc🌳tly into that tool and you make it really easy for me to just trip over different tools and functionality🌳 t🧸hat allows me to do my job better, it becomes so much easier for 🎶me to imagine a world

ꦯwhere I'm using AI on a day-to-day basis to streamline co🐠ntent creation, to make sure 💦that th🦄at newly generated content is getting out there to the right channels,🅺 to the right audiences, and then bring all of that juicy, juicy data back into one system so I can see what's working, w༒hat's not working, and what I want to double down on.

It's cool, just twofold from what I'm hearing 🗹you say, because it sounds like the Content Hub itself didn't have a major overhaul. It's still the Conte📖nt Hub, but it had all these new tools infused into it. And then it's also allowing you to experiment

with these AI tools that's openin﷽g up these rest of y♈our, like, it's not a fear-based thing with AI where you're like, oh my God, what is this? You're starting to experiment. And it's giving you like a soft entry into like learning how to use these tools

and leverage them to your advantage.

I like that terminology of a soft entry point. Because f🦹or so many folks, the concept of, you kn🥃ow, learning a new way of doing work or a new way of doing things entirely can just be really intimidating. And it's really just a mental game that yo🦹u have to play with of, hey, I know AI is here

to stay, but I don't even know where to start. But w🐠hen you see a tool like HubSpot really seriously invest in AI functionality and really seriously take a look at the jobs to be done on the day-to-day basis of an🌸y marketer and say, how do I g💫et this within the, you know, t🦄he content scope or frame of a, you know, tweet versus a LinkedIn post? How do I make sure that the content requirements are being h😼it across

every social media channel? How do I make sure that that cont🐈ent is maybe in an audꦉio format for people that like to learn a little bit differently versus one that's in a writဣte🦹n form🍸at that can be more long form? All of these are choices that we have to make. And when in the olden daysꦗ, when we had to actually write those blog posts and generate that audio content to go al🐈ong with it or generate that podcast, that was a lot of time that we had to pick and ✅choose which projects were worth our investment, were worth that

precious, precious time and energy. But with all of these AI tools at our fingertips, we can create one amazing blo😼g post that started with AI functionality to help us ideate on those initial topics, create that blog outline that can really hit that keyword juice and make sure that we are going after the right keywords that

can help our website rank for those key topics. Then once we create that blog outline, can we use AI to generate that first draft to help us really come up with that first 🍬pass that will help us as humans then edit and refine and get to the point wher💝e it really 🌱does represent our brands well and itܫ's something that wꦐe're really proud

to publish out there in the world. Yeah, that's something that, sorry to jump in,

but that's some🦩thing that for me has helped ꧋me out huge. In the creative process when you're writing a bl🍬og or you're starting with a blank page, it can be really difficult and intimidating to take that first step. It does.

So using some of these tools, maybe you won't copy and paste it directly out of thꦡese AI tools, but it can at least give you that nudge so that you start to get 𝓰the juices❀ flowing, the creativity starts to go on. It's helped me out huge in the things that I do from day t𒉰o day.

Exactly, and that's th🤪e feedback th🍸at I hear constantly from content managers, from HubSpot administrators,ဣ from folks that are living and breathing in this space. You know, AI is going to take your job, but that creates this existential fear or crisis th𒈔at you need to then kind of emotionally grapple with while trying to publish those blo🌳g article🌃s or write that content or get those social posts out. And it's really ha🐭rd to do both things at the same𝕴 time.

So🅷 when you're looking at these tools in HubSܫpot, one of the things that I love the most is that it's reall𒈔y leaning into AI used for conten💖t ideation and then remixing things that you already have in place and saying how do we modiꦜfy that for a different format or a different channel. So෴ it's not taking the human out of th🌊e creation process, which I personally love because I do think

humans need to b🍨e the ones making the final decisions, making those final edits, making sure thꦚ♐at that's right and ready for print, but we also need to lean into some of these AI🍎 efficiencies because if not, we're just gonna get left behind and no one wants that.

Totally, and efficiency is a good word because I feel likeඣ it helps you do some of these tedious tasks faster. So like if you have your blog and then you need to convert it to an audio form for different platforms and for different accessi🐠bility

issues or whatever the case is, it takes time. And it can be tedious, it's not hard work, but it's just time consuming work. So if you can 🍷start to automate some of those things and help you get to where you need to go a little bit faster, it's better for everybody.

And I also ⛎think the human piece is important too. And that's something we need to reiterate because I was afraid of AI as well. It's gonna take my job, I'm not gonna be able to do the things that I 🍒love to do, and it actually is the complete opposite.

And it's just part of the journey. It's like that fear is the entry point. And then once you get over that hurdle, you start to realize all these cool things that you can do with it and how it can really enhance your day to day.

So I wanna get into, I wanna pick your brain a little bit. We're talking about Content Hub. What are some of these tools specifically? Do you have a couple ⛎that you can share with us that you're really excited about or are your top tools?

Oh yeah. So let's start with everything with HubSpot. There are different tiers. So with every tꦅier you🧜 get access to different tools. But even at the starter level, I'm actually really impressed w𒐪ith how much AI infused efficiencies🦂 are available 🌳at that starter price point.

So if we're looki𝓀ng at starter, you get the AI blog functionality, which is exactly what I was talking about before with you throw iꦑn a blog topic, it generates suggested blog 🌃titles, then from there you can look at, you know, blog structure o🎐r blog outline that𓄧 really helps you to see is this a blog article꧒ that I can really, you know, whip together really quickly and coꦿme up with that first draft that then a human c🌺an go in and edit and

modify and really make their own ꦬand make itꦦ ready for publishing on the HubSpot platform. So that's the first step of this AI blog generation a🐎ssistant that real♐ly helps you really🔜 amplify your efforts to make sure that you're not wastin𒈔g away with a writer's blog, tryin💖g to think, what is the perfect blog title that I just can't seem to think of?

Why not l🔯et the AI robots do some of that work for you? So ꦓjust throw together a couple of loose notes about what you're looking to generate. The🏅n ideate off of that using your AI assistant to say, okay, I kind of like this blog topic or this blog title. Let me remix that a couple o𒉰f times,𒆙 see if we can generate a couple of different versions.

Okay, I like this one, ꦇbut I want to take elements of this first generated title and add it to the second generated title. There's no rules in the process 🐬that says the AI bot is the e𒀰nd-all, be-all. Yꦡou have to infuse those human elements so that when youಞ're working with this new AI functionality it's learning your preference🌸s, it's learning what your brand voice sounds like so that you can slowly iterate on that ꦫapproa♔ch and get to the right blog topic,

the right blog title that sounds like it came fr🦩om you, ♋from your company, from

your brand.🧸 Couldn't agree more and I love that it's at even just like the basic like 𒀰the entry level or the first tier of HubSpot they're still introducing these tools because clearly HubSpot is focusing on this. T♍hey think it's important and you should be learning this st🌌uff no matter what level you're at, what budget you're at. It's here to stay and it just reinforces that.

I mean every single conversation that I've had with HubSpo🎐t product managers, e🔯very single conversatio𝓀n that we had way back at Inbound just reiterated the 🥃fact that HubSpot is really leaning into AI. They see it as a really big ꦰmarket differentiator. HubSpot's leadership, HubSpot's product managers, everyone that I've talked to, you know, on a day-to-day basis, all the way bac♐k at Inbound, you know, in those

initial discussio🃏ns, really has stressed that AI is a core func♎tionality that theyꦍ're going tღo infuse into every single one of their products, every single one of their pro𓄧cesses. They're really seeing AI as a huge market differentiator for them. So I would not be su🍰rp🌟rised if this is just a trend that's here to stay in🌠 terms o🌄f how they're going to develop their products moving forward. They w൩ant🧸 to make sure that those of us that are living and breathing in HubSpot every

day see that there's always an AI assistant ready 🌃and wi🔴lling to help us at any moment.

Who doesn't want that? Exactly. I would love to have a 24-7 assistant. Thank you.

Yes, please.

Yes, exactly.

So... What other tools 🦩have you got that you'r𒁏e excited about?

Again, at the starter ꦺlevel, so 🧸you have that AI blog functionality generator. Then you have content assistant that can take any piece✱ of content, you highlight it within the tool, you click those magical, I think they're like three little𒈔 diamonds now that basically adds that magical AI twist that says, hey, I like th🌠is piece of content, b꧒ut can you make it friendlier, can you add this tone, rewrite this for me. S꧃o that's always available within different elements of the tool at that starter level.

And then you have the AI image generator. Have you played around with any AI functionality to🌳 generate images?

I have with GBT, so I've used Dolly and I've used a couple other tools li෴ke that, but I haven't in HubSpot CMS.

So they're𝓰 building that out within the tool natively. ﷺSo imagine that you are a small house painter or you have a client that focuses on house painting interior and exterior. You could go out on site and take some B-roll footage ꦜor B-roll shooting to say, he🅰y, I want to show pictures of folks actually painting houses or actually p﷽ainting m𒀰y kitchen. Or I🐻 can go into my AI imag💝e generator and say, hey, can

you gene🐎rate some of these photos for m🌄y next blog post? And that can be a hu💮ge time saver for folks that are trying to a🌞dd some visual elements to those smaller businesses that need to show what this process𒉰 is going to look like. Why not play🌟 around with some AI image generation to💟 see if

you can save on some Shutterstock costs or some Photoshop costs? Make sure that you're using every tool 💯at your fin🍎gertips to make 💦thiܫs process as smooth and easy as possible And like I ꦚsaid all of that available at the starte🎶r level super easy to get. It's amazing starter level

So no excuses you can do this right out the gate. Exactly. Yeah, and the AI♌ image generators are a lot of fun Because I'm a creative person. I'm a video profession❀al at my course So to 𓄧be able to play with imagery is really cool But you also had menti🔜oned like a lot of people use Shutterstock or different stock photography websites, this allows you to create images that are specific to you, that are unique to you, that some o💎t𒁏her company isn't going to accidentally use the same thing from iStock or whatever.

Exactly. It just makes y🍌ou that much more unique and gives you a chance to really have a unique voice for your brand.

And you can have fun with it.

Yeah, and it's fun.

Exactly. It's cool. I love it. I see a huge potential for it. So those are the three things that I'm re🥂ally excited about at the starter level. Now Alex, are you ready for pro?

I don't know. That'🌳s a l🐈ot to digest right there and that's just starter level.

Oh, Alex,🐟𝄹 we are about to blow your freaking minds then because there's a lot more available at the pro level. So first up, we have Brand Voice. So Alex, Brand Vo🌠ice basically says, can I train HubSpot to💮 talk like me and to represent like the friendliness or the tone of my brand? And yes, you absolutely can.

You can feed in historical content, say, hey, this ꦺis what the impact blog has traditionally sounded like. We try to be thoughtful, insightful. We try to use this type of tone and friendliness when we're speaki♛ng to our end readers. So we can actually train our AI assistant or AI cཧontent generator to say, this is what impact sounds like when y🔜ou're 𒀰generating that content, when you're generating those blog posts or those social posts.

Make sure that you sound like impact. So yo♏u do it once, you set it and forget it. You can slowly train it a little bit more every single time,♓ but that really helps HubSpot to learn your ♒tone and to always be generating content 🃏that's more and more on brand each and every time that you us꧅e

it. Yeah, and that's really cool, but also the e𒁃xperiments that I've been doing with this, it really does learn. And the more that youꦕ feed it and the more that you talk t❀o it, not like a Google search console, but like a human being,ꩵ it's unbelievable what it kicks back and how fast it learns it. And it's almost kind of scary how accura💞te it can really sound like your own bꦗrand and

your own vജoice as long as you prompt it correctly and you take the time to play with iꦯt.

And the ౠthing about it is, what HubSpot has done so♏ well is it's taken the prompting elements out of it. You just are given this wizard that says, h𝄹ey,🌳 feed me a piece of historical content. Perfect. You copy and paste it in. Then, okay, you can even modify tౠhat to say, choose a couple of these describers from a drop-down.

So if you're not someone who's like the best at AI prom🎶pting, HubSpot's taken all ♒of that ✃prompting 🅰wizardry out of it and made it really user-friendly for even the folks that are a little more AI hesitant to say, okay, how do ꦆI actually use this thing? All of thaꦍt guesswork h💃as been taken out of the mix. It's really just saying, hey, give me this. Okay, ꧋choose these tone elements from thi𝔍s drop-down.

Okay, give me a brand mission that I can r❀eally strive fo🃏r so that we have these more aspirational elements to include.

Yeah, it sounds more intuitive than GPT o💫nly because like GPT as much as I love, you have to, you really have to train like your own custom 🍰GPTs and build them out. And 𝓡it takes time and it works and it's great, but like ifꦐ you don't know how to do that or you don't have the time to do that, it sounds 🦋like this 𝓡HubSpot tool can pretty quickly get you up to speed and get you where you need to be.

Well, GPT is really a utility play. GPT can be so many different things for ꦡso many different audiences.

That's true.

HubSpot has really taken the best elements of those AI chatbots and saying, ok▨ay, let's just train the model already to say, hey, we're ta🌃lking about brand tone and voice here. Anything that we put into these particula꧑r, you know, prompt boxes, we're already going to give it those instructions. We're trying to get th⭕e tone of our written content down, so all those instructions are already baked in.

All you have to do is feed in the content.🤪 So it r🦩eally is helping those folks again who have been A💦I H🅷ubSpot in the past to say, this is so darn easy at this point, there's no excuse not to try it out.

Yeah, I'm excited. I want to try it out. I ne♚ed to get into the CRM. You're going t♛o have to show me some of this after we wrap.

I k🎃🎐now. The next thing that I'm really excited that's available at the pro level. Okay, Alex, do you speak French?

Oui, je parle français un petit peu.

I have no idea what you just said, but with a power of💛 HubSpot, all of my blog content, all of m🔥y written content can be easily translated in♉to multiple languages and multiple ways of writing content all across the world. So if you're trying to scale acros𒁏s dif🌊ferent markets, across different industries, you have the power of AI to make sur🎶e that you can take that customer se🧜rvice article and tಞranslate it into Spanish if you need t๊o speak to different audiences.

If𓄧 you're wꦕorking in Canada suddenly and you know you need to be able to 🍃translate things from English to Fre🃏nch, you now have the power to do so. So that's really one technology and tool that's like, duh, it's a no-brainer. I'm not going to go out and learn French.

And clearly, you know how to use French. But maybe it's not for all of us to suddenly.

But I don't know how to speak Spanish. So if I have Spa🌞nish-speaking customers, that's a 𝔍great way to bridge those gaps.

Yes, I mean some of the functionality, especially in Service Hu🐎b now allows you to do some 💎of those tra🎃nslations on the fly which is super, super e😼xciting. Very cool. We're really talking about Content Hub today but like that really allows you to ဣleverage again the power of the internet to make𝕴 sure that you're speaking to folks in their native language and really get🌊ting that brand message across.

Now again, I will caut🍸ion you, it probably needs some editing so maybe I do need to rely a little bit on my Spanish-speaking𓆉 friends or my French-speaking friends to make sure tha🅰t the translation is pretty true and accura𒁃te and still represents that brand voice. It's giving you a starting point that you've never had access t🐽o before and for again🎉 for those linguistically challenged folks ꧙like me it's certainly something to check out

and something♕ that I'm personally really excited about. That's fascinating and I think it's gonna open up a lot of doors f🐬or people and again talk about saving time. Sure you ܫstill need to fact-check it and make sure that it's accurate, but from what I've seen, it is pretty accurate. I know. And the translations are pretty good.

And 🅘I remember not so long ago where you'd have to hire a service, someone ꦓwould have t🐎o tran💜slate, it would take a lot of time, a lot of money, a lot of effort.

So this is a game changer. Great step in the right direction. Yeah, definitely. Now, le🐎t's take a look at other different🐠 elements. We're going to talk about content remix. So I've used ⛦this word a little bit before now. Have you ever remixed songs before?

Yeah, we need like a DJ.

Exactly, exactly. So from a DJ perspective, what does it mean to💦 remix?

Remix ℱis taking an original song and then mixing it into some sort of new𝕴 sound or new bea🌞ℱt, you know, sampling it or something to that effect.

And that's exactly what HubSpot allows yඣou to do with content now. If you feed in a source blog article and say, hey, this was our top performing blo♕g from 2🍸024. Okay, let's create ad campaigns o𒊎r social media posts or other blog conten🍎t based off this original source piece. Suddenly, one piece of content becomes five pieces of content

that you can distribute out to multiple channels.

That sounds awesome.

Exactly, within like a couple of seconds. We're talking about so much time saved. Like I remember when I was a so𓂃cial media intern, the amount of time that I would spend writing the same darn messages over and over and saying, okay, how can I

make this work for the, you know, T🔥witter𓂃 character count? Anඣd how can I make this work as a great Facebook post message or a great LinkedIn post messag𓆏e? It takes so much time toཧ take the same piece of i☂nformation and remix it for different audiences for different formats. All of that time is now bein🙈g saved within the click of a button.

That's amazing.

Yeah. So content remix is something that I'⛦m really excited to play with personally. I think that it's goꦕing to be a real game chaღnger, especially for small businesses that doesn't have that acces💟s to time or e🦄nergy or effort. They need these time-saving strategies to make their tea🌜ms more efficient. And something like Conten⛄tRemix, yes, it can be, you kno🎶w, upgrade to go from start to pro, but these are the types of tools that make t🎉hose, you know, ♛monetary decisions

m🐽ore of a no-brainer because you can take the hard work that you're already doing to produce new content and remix it into multiple formats to really save that time and energy.

Absolutely. I think for startups🍸 and for smaller b๊usinesses too that maybe would love to scale and have a videographer and a social person on their team, but currently they maꦿybe only have one marketer or one content manager, these tools give the content manag꧅er the ability t♎o do multi𝓡ple things and not be like working overtime trying to get things done. It gives the power back to this one person.

And I think that leverage is huge. It allows companies to scale faster and to do what they do better.

And so for so long, we've look♓ed at the content mana𒁏ger role as the written content manager. For years, we saw it was their job to publish and produce three articles per week. But w𒈔ith these types of efficiencies and savings, is it possible that that content manager

could be written content, video content, audio content, all these different🎉 content formats, and really give them t♕he ability to be creative and really work in this creative space to freeꦑ up so much of their t♓ime so that they can really knock it out of the park for your brand without losing that quality, wi⛎thout losing that publishing schedule, to make sure that you hit those metrics and those marks, but really ♛use the power 🐬of AI, using the power of HubSpot to your advantage to really make sure that you'reಌ𒐪 meeting those publishing schedules.

Yeah, absolutely. It's a game changer, I think, for small bus🔜inesses, really for any business, but especi🌠ally for startups and small business that are maybe a little budget conscious a🌺nd nee💯d to stay lean and mean as they scale. It's a great way to get things done.

I mean, small, medium, l🌺arge, every single business these days is budget conscious. So it's not just a mat🔯ter of, you know, this is the small mom and pop shop that needs to grow. Every single busi🌳ness is taking a critical look at every single positi⛎on in their department. And it's gotta be part of the discussion of which job functions can be done,

ꦉor at least assisted by these types of tools through AI. And that's what this HubSpot platform is really allowing us to do, and see that one person can do more with the tools and tech🌺nology that's avaiꦉlable today.

Way more, and it's so cool to see that, yeah.

Okay, so this is an audio format, right Alex?

This is a podcast, that's what we're on, yeah.

Exactly, so let's talk about HubSpot Podcasting because that's brand new fuꦿnctionality that I am so darn excited for.

We are too because we want to start leveraging this too𝕴l.

I know.

We need to. I know. We absolutely need to. So with Content Hub, now you have access to actually publish podcast conte🅰nt. You can either use it for hosting your original content like stℱuff that we're recording today. You can actually have it generate your content.

So if you have a script, the HubSpot podcasting sof🌊tware can actually g🧜enerate that audio version for your♐ podcasting platforms. You can host, you can syndicate other pl𓆉atforms. It r☂eally is a game changer to make HubSpot that central command for all your content, no🥂t just written content, not just visual content, but also audꦑio content as well.

That'sꦚ epic. I think I'm most excited about tha𒀰t just selfishly because of the podcast and we're always looking for new ways to promote it and to help get it in front of more of our best people a𒁃nd to help share the experiences that we have.

Exactly. And one of the thᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚings that you've seen kind of become more readily available for those diffe𝓀rent styles of learners out there is you've sꦜeen blog posts now have the ability to play in audio format so that if you are, ﷺI love to listen to things while I'm cooking in the kitchen. So if I'm trying to whip up d🌳inner, I love being able to listen to a podcast and learn things while I cook.

Well, now if I'm cooking in the kitchen, I can go back and say, hey, rather tha💖n reading an Impact blog post, I want to hear the aud🐈io format of that same blog post. So with Content Hub, you can actually ꦺautomat♏ically generate a companion audio file to go with every single blog post. So that whet♌her you're ready to read it or listen to it, all of it'🧸s available to you in the same tool.

That is amazing. And it's just giving you more tools to give people access however they want to🅘 consume youℱr content, whether it's audio, whether it's reading it, it's meeting people where they arౠe.

Exactly. So I will say there are some more advanc⭕ed functionality at the enterpris🅷e level. So Content Enterprise has ▨things like multi-site functionalities. You can host multiple websites in the same platfor💎m. You can also do content approval𒀰s or different permissioning for c🥃ontent. So some of that might be available for la🅠rger organizations if that makes sense.

⛄But really the bang for your buck is going to be at that professional level where you can get things like content remix, access to podcasts, access to everythﷺing we talked about in the starter level. That i♐s where the sweet spot lives in my personal opinion. So unless you're a really large organization that needs to hos🥂t multiple websites or have advanced permissioning about who gets to publish w𝔉hat, definitely check out those Content Hub Pro tools because I think they're a real game changer.

I ag𒀰ree. I'm definitely going to check them out after we wrap the show today. I'm excited, especially this podcast one.

Exactly.

So what would you say is the best way to ge🧸t started for 💙people that are hearing this and haven't really started experimenting with these AI tools yet that are in HubSpot? What would you say to them?

So here's the catch. Some of this functionality is available today to legacy customers t♎hat are on CMS Hub Pro or Mark♍eting Hub Pro. But the truth is that t🅘his is a separate product. It's brand new.

So if you've never touched HubSpot beforeꩵ, this 𝓀is your path to easily access it. You just purchase it right on HubSpot's website or talk to one of us to🌠 basically guide you to the right package of HubSp🎃ot that's best for your business needs. If you're an existing customer, it might not all be available right there out of the b🧜ox. So, you might have to reach out to your custom🃏er success manager to say, hey, all of these AI tools seem lik🎐e they'd be a reall﷽y great fit for my business.

You can talk to them directl🔜y to say, ♑how do I get this included in my next contract negotiati�𒊎�on, next upgrade, to make sure that you have access to all of this great A🤡I functionality that's really going to be a game changer for your content creation.

Absolutely. Okay, J𒁏e💟ss, so in addition to the Content Hub, what's something that you are seeing or your clients are seeing that they're exci🐠ted about?

In addition to all of the great functionality we just discussed with Content Hub, HubSpot really did throw 🃏a lot of new product updates into last month's spotlight. So there's a little bit of love to go around every single eleme🍎nt and hub within your HubSpot portal, but one of the features that came out that I know that my client💛s were really♉ excited to see was a tighter integration wit🐭h LinkedIn. So that means that if you're sending out LinkedIn messages,🎃 those can automatically be logged

in HubSpot now. If you are, I know.

Nice.

Oh, that's epic. Yeah. If you're trying to stay on top of when a key p⛄oint of contact changes companies or changes their email address or changesꦰ any information ꦏon LinkedIn, all of that data can now be synced within your CRM. So 🐷there's really cool functionality at play there.

It does requi💫re a certain level of HubSpot andꦰ a certain level of sales navigator access, so definitely make sure that yo🔯u have the right products for each tool. But that integration and that level of data passing back an🍬d forth between both tools has been long, long awaited by my clients. So I am very excited to check that out.

I'm excited too. That's two thi𓆉ngs now that we've got to take a💙 look at. We live on LinkജedIn here at Impact as a company, so that'🌱s huge. And then the podcast piece, we're definitely goꦏing to be chatting. And I'm sure there's a lot of questions that people ꦬhave out there. So for follow-ups, i💜f people want to talk to you, want to pick your brain, if they have

any further questions, how can they getꦗ in touch with you so th🔜at they can do exactly that?

I mean, you know that I'm always on LinkedIn. You can always reach out to me there. If you need to talk about just w🍷hat Impact really recommends, how we can help navigate t🐈he HubSpot buying process or any HubSpot challenges, hit me up on the HubSpot services page. I really helpe🍸d the marketing team design this HubSpot൩ mastery program that really allows

you to really leverage every single elemen💎t of HubSpot tha൩t you're paying for. And now, with all these new produc⛦ts and new tools in place, there's a lot more to love and there's a lot more to leverage. So w🉐e really have to make sure that you're taking advantage of every single tool in your toolbox to grow your business.

I love that. Jess, thank you for being on the show. I always learn so much when you're here.

Yeah, absolutely. Really appreciate your time.

Yeah. Thanks, Alex. Awesome. Well, for everybody listening and fꦦor watching, this ꦇis Endless Customers.

We'll see you on the next episode. We'll see you on the next episode.

Bye!